Building Africa's AI-ready media professionals
AI fluency, ethics and verification across the whole media ecosystem: journalists, editors, communications and PR practitioners, educators, students, and young people in schools.
Practical fluency first — prompting, research, transcription, data work and human-AI editorial workflow — then the judgement to go with it: media literacy, the Lab's four-layer verification stack, and ethics anchored in the Ubuntu AI Ethics Code. Confidence and judgement together, without trading away editorial independence.
It runs beyond the newsroom, to the communications and public-information teams working on the same platforms, and it starts before university: the Mobile AI and Media Lab takes the same work into schools.
Where this shows up
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