Shifting Narratives
S3 · Intervention 6 of 6

Shifting Narratives.

Community-centred newsrooms packaging African stories for global youth audiences.

Our approach

How Narratives works.

Through Switch Africa, Minority Africa, and HashTime, MCI produces stories that lead culture — solutions journalism, long-form, and youth-led formats designed to be talked about, not just published.

Shifting Narratives
Why now

Africa's future is young — by 2025, 25% of the global population will be African and mostly youth. The news and media must reflect and prioritise that future, not the stereotypical narratives that still dominate global coverage of the continent.

Leading assumption

When young African journalists tell African stories on the platforms young people actually live on, public narrative shifts — and with it, identity, power, and possibility.

Our solution

Switch Africa is our flagship narrative-shift platform: a community-centred social newsroom and movement, packaging African stories on digital platforms by young journalists for fellow young people globally.

On the ground

Programs Under S3

Everything we run under Shifting Narratives, filed in three folders. Open one to see what is inside.

Ongoing Projects

Projects

Featured
Switch Africa

Investing in Africa's network of young journalists and media creators, packaging African stories on digital platforms by young journalists for fellow young people globally.

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HashTime

Digital-first media content in social media-native formats for youth.

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Closed Projects

Events