Shifting narratives, shaping culture
Assumption
Transforming media narratives to create positive cultural impact
The Challenge
Combating Disinformation by Cultivating Public Resilience and Media Literacy
Disinformation spreads rapidly, and the only effective way to combat it is by equipping the public to stay ahead of it. This requires giving people a head start—a foundation where they fall in love with facts, develop resilience, cultivate the capacity to fact-check, attain media literacy to predict disinformation, and maintain awareness of trusted sources of information.
How We Fixed It
<p><strong>Switch Africa Newsroom</strong> is Africa’s youth social newsroom deploying young journalists to <strong>shape culture, identify, power and future </strong>through narrative change journalism. We are youth-first, digital-first, social-first, local-first (g-local), Africa-first – People & Planet first</p>