Safeguarding the information ecosystem
Assumption
Disinformation travels super first. The only way to fight it is to a have a public that is ahead of it. Therefore, people need a HEAD START.
The Challenge
Disinformation & Misinformation
The spread of disinformation (false information intentionally spread) and misinformation (false information shared without ill intent) is a major challenge. Journalists must navigate these issues while ensuring the integrity and accuracy of their reporting.
How We Fixed It
The information ecosystem is deeply polluted, and we are committed to detoxifying it by disarming disinformation. While spreaders of disinformation are sleek, we are choosing to be even sleeker—building a media-literate public that is resilient, capable of seeking facts independently, and equipped to fight disinformation. Our approach safeguards the ecosystem through a triple dose of strategies: pre-bunking, debunking, and rebuilding public trust in media as a credible source of news.